I want to discuss the topic of overmarketing in this blog post. While I am a marketing major at Texas State, I do find that marketing too much can become a serious annoyance to people that may actually have the reverse effect on consumers.
In the age of Covid, marketing has been rapidly changing. I recently read an article where Champ’s sports released an augmented reality aspect to its snapchat app where people can virtually “try on” shoes. I find this to actually be a really amazing way to market especially compared to bombarding people with ads over and over even when they left the site. According to a dailydot.com article, in the 1970’s, a person was exposed to around 2,000 ads per day, nowadays, a person is exposed to over 5,000 ads per day, many of which people aren’t aware of.
I am continuously clearing my cookies after every time I use my computer because no matter what I search, a pair of shoes, a new type of mouse, or even pens, I go to a different website and low and behold, there is the advertisement. After a while, anyone can get tired of this.
As marketers and advertisers, we have to be cognizant of the fact that people are very aware most of the time that they are being marketed to, but the one main thing I have learned over time is that people love to buy but don’t love to be “sold” items. So when a person is constantly bombarded with the same ads for the same products over and over, I believe that this can have a negative effect and alienate current as well as future customers. We as marketers need to respect people’s space and become more creative in our advertisements, quality over quantity is always a winning strategy.
Thank you for reading.